View Source GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Resources_BiddingStrategy (google_api_search_ads360 v0.2.0)
A bidding strategy.
Attributes
-
campaignCount
(type:String.t
, default:nil
) - Output only. The number of campaigns attached to this bidding strategy. This field is read-only. -
currencyCode
(type:String.t
, default:nil
) - Immutable. The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy. -
effectiveCurrencyCode
(type:String.t
, default:nil
) - Output only. The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only. -
enhancedCpc
(type:GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_EnhancedCpc.t
, default:nil
) - A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely. -
id
(type:String.t
, default:nil
) - Output only. The ID of the bidding strategy. -
maximizeConversionValue
(type:GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_MaximizeConversionValue.t
, default:nil
) - An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget. -
maximizeConversions
(type:GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_MaximizeConversions.t
, default:nil
) - An automated bidding strategy to help get the most conversions for your campaigns while spending your budget. -
name
(type:String.t
, default:nil
) - The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed). -
nonRemovedCampaignCount
(type:String.t
, default:nil
) - Output only. The number of non-removed campaigns attached to this bidding strategy. This field is read-only. -
resourceName
(type:String.t
, default:nil
) - Immutable. The resource name of the bidding strategy. Bidding strategy resource names have the form:customers/{customer_id}/biddingStrategies/{bidding_strategy_id}
-
status
(type:String.t
, default:nil
) - Output only. The status of the bidding strategy. This field is read-only. -
targetCpa
(type:GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_TargetCpa.t
, default:nil
) - A bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. -
targetImpressionShare
(type:GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_TargetImpressionShare.t
, default:nil
) - A bidding strategy that automatically optimizes towards a chosen percentage of impressions. -
targetOutrankShare
(type:GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_TargetOutrankShare.t
, default:nil
) - A bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This field is deprecated. Creating a new bidding strategy with this field or attaching bidding strategies with this field to a campaign will fail. Mutates to strategies that already have this scheme populated are allowed. -
targetRoas
(type:GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_TargetRoas.t
, default:nil
) - A bidding strategy that helps you maximize revenue while averaging a specific target Return On Ad Spend (ROAS). -
targetSpend
(type:GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_TargetSpend.t
, default:nil
) - A bid strategy that sets your bids to help get as many clicks as possible within your budget. -
type
(type:String.t
, default:nil
) - Output only. The type of the bidding strategy. Create a bidding strategy by setting the bidding scheme. This field is read-only.
Summary
Functions
Unwrap a decoded JSON object into its complex fields.
Types
@type t() :: %GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Resources_BiddingStrategy{ campaignCount: String.t() | nil, currencyCode: String.t() | nil, effectiveCurrencyCode: String.t() | nil, enhancedCpc: GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_EnhancedCpc.t() | nil, id: String.t() | nil, maximizeConversionValue: GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_MaximizeConversionValue.t() | nil, maximizeConversions: GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_MaximizeConversions.t() | nil, name: String.t() | nil, nonRemovedCampaignCount: String.t() | nil, resourceName: String.t() | nil, status: String.t() | nil, targetCpa: GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_TargetCpa.t() | nil, targetImpressionShare: GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_TargetImpressionShare.t() | nil, targetOutrankShare: GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_TargetOutrankShare.t() | nil, targetRoas: GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_TargetRoas.t() | nil, targetSpend: GoogleApi.SearchAds360.V0.Model.GoogleAdsSearchads360V0Common_TargetSpend.t() | nil, type: String.t() | nil }
Functions
Unwrap a decoded JSON object into its complex fields.