google_api_display_video v0.4.0 GoogleApi.DisplayVideo.V1.Model.PerformanceGoalBidStrategy View Source
A strategy that automatically adjusts the bid to meet or beat a specified performance goal.
Attributes
maxAverageCpmBidAmountMicros
(type:String.t
, default:nil
) - The maximum average CPM that may be bid, in micros of the advertiser's currency. Must be greater than or equal to a billable unit of the given currency. Not applicable when performance_goal_type is set toBIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM
.For example, 1500000 represents 1.5 standard units of the currency.
performanceGoalAmountMicros
(type:String.t
, default:nil
) - Required. The performance goal the bidding strategy will attempt to meet or beat, in micros of the advertiser's currency. Must be greater than or equal to a billable unit of the given currency and smaller or equal to upper bounds. Each performance_goal_type has its upper bound:- when
performance_goal_type
is
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA
, upper bound is 10000.00 USD. - when
performance_goal_type
is
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC
, upper bound is 1000.00 USD. - when
performance_goal_type
is
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM
, upper bound is 1000.00 USD.
Example: If set to
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM
, the bid price will be based on the probability that each available impression will be viewable. For example, if viewable CPM target is $2 and an impression is 40% likely to be viewable, the bid price will be $0.80 CPM (40% of $2).For example, 1500000 represents 1.5 standard units of the currency.
- when
performance_goal_type
is
performanceGoalType
(type:String.t
, default:nil
) - Required. The type of the performance goal that the bidding strategy will try to meet or beat.For line item level usage, the value must be one of:
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM
.
Link to this section Summary
Functions
Unwrap a decoded JSON object into its complex fields.
Link to this section Types
Link to this section Functions
Unwrap a decoded JSON object into its complex fields.